Unit 20 and 21

 

 

 https://www.youtube.com/watch?v=L6IOdaHwVBg

 

 https://www.youtube.com/watch?v=j6B-jVm0leQ

  What are positives in which people have noticed regarding the radio advertisement?   The slogan of the advertisement was favoured by those who listened to the advertisement. What are the negatives in which people have noticed regarding the radio advertisement?   The audio within the advertisement is difficult to here mainly because of mumbling from one of the actors within the advertisement  What are the Overall thoughts people have regarding the radio advertisement?   The overall thoughts is that it was a good advertisement. What are the suggestions for improvement for the radio advertisement that have been made?   Resolve the issues with the audio being so quite so that the voices can be heard therefore the people will be able to understand the audio. Can the suggestions in which people have made be taken under consideration of use? This suggestion of improvement can be made to improve the overall appeal of the advertisement for those that would vi...

  What are the positives in which people have noticed regarding the print advertisement? The audience had liked the simple nature of the advertisement and appreciated that it was not overly complicated with other designs or what not that would make the advertisement to all over the place. What are the negatives in which people have noticed regarding the print advertisement? The audience had not liked the lacking of certain elements within the advertisement and thus desired this to be in the advertisement such as more linking to cadburys brand as well as more of the product being advertised. What were the overall thoughts regarding the print advertisement? The overall thoughts of the advertisement is that they thought it was appealing for them however it requires alteration to be better. What was the recommendations for improvements regarding the print advertisements? Adding the cadburys logo and further information regarding the product in order to better sell the pro...

  Person 1 What do you believe are the strengths of the Radio advertisement? Nice catchy line.   What do you believe are the weaknesses of the Radio advertisement? Quiet, doesn,t actually mention the chocolate bar.   What are your overall thoughts on how the radio advertisement is at appealing viewers with the product of the advertisement? links the bar to energy, concentration pick up.   How do you think that the advertisement can be improved to better suit the purpose of appealing people with the product? Mention its a chocolate bar! Person 2 What do you believe are the strengths of the Radio advertisement?  That it uses a saying/rhyme that might entice viewers. What do you believe are the weaknesses of the Radio advertisement?  That you mumble making it hard for me to hear and making me turn up the volume and sometimes viewers don't want to have to turn the volume up to hear it unless it's something massive and new from Cadbury's ...

Person 1 What do you believe are the overall strengths of the Print Advertisement? That it captures the point and is snappy. What do you believe are the weaknesses of the print advertisement? It promotes therapeutic eating, and it doesn't explain what the product tastes like or is so people who don't know might not get it as they don't know what they're getting. What are your overall thoughts on the print advertisement at how well it is at appealing to induvial with the product being advertised?  Yes but again you don't describe the product so they don't get what it is. What do you believe could improve the advertisement to make it more appealing for people to see? You could describe the product and furthermore link it to relieving stress and then that might get people to know what the product is and whether they want it. Person 2 What do you believe are the overall strengths of the Print Advertisement? Colour of print matches the packaging ...

 

 

 

  Cast List In regard to the cast that will be required for the advertisement there will be: ·          Voice Over will be required in order to help explain what is going on within the advertisement so that the listeners will be able to understand. ·          Character in Radio Advertisement will be required to help provide an idea of what is going on in the advertisement and how to help sell the Cadburys chocolate bar. ·          Character in Poster will be required in order to help sell the advertisement as they will be used to convince people of the product being advertised. These cast members are required as they will be needed in order to create the advertisement for Cadburys.

  Crew List In regard to the Crew that will be required to complete the project there will be: ·          Director who will be in charge of creating the advertisements.   ·          Recorder who will be in charge of recording all the voice actors for the advertisement and any other necessary sound effects that are going to be used. ·          Photographer to take the needed photographs for the print advertisements. ·          Editor will edit the photograph for the print advertisement and create the print advertisement itself. ·          Video Editor will be required to edit the radio advertisement so that it can be edited and then uploaded to the YouTube. These will be the required crew who will be needed in order to create and edit the advertisement so that it can ...

  Cadburys Twirl advert INT – WORKROOM – DAY   Jingle This is the Radio station brought you for the community by the community with our sponsors Cadburys.   A person is sitting at a desk alone and is working on a paper that they have been given. They attempt to fill out the paper and provide the much-needed responses however the work is changing and is appearing as wrong. The worker then notices that their work is wrong, and the words “POOR WORK” appears onto the work. Person What? Poor work? How is this? What? The person is about to give up as they are unable to think of why their work that they are doing is not going right. The person is about to then pack up accepting the result in which they were given but was stopped by an unexpected voice that came from nowhere.   Narrator What are you doing? Are you giving up?   Person I can’t do it. It is too hard.   Narrator  Do you not remember the saying? Don’t stress out...

 

1) With regard to how I carried out and applied the research that I had done I believe it had gone well but does have room for improving. The information that I had researched was useful considering the time constraint however the problem was that I had not presented it within the best light due to how I presented the information. To improve this the presentation would have to be improved so that the information that is presented is better for use. 2) I had presented my research and idea alright. I was not the most confident when presenting, I had stuttered and made mistakes here and there when presenting and I did not speak as loud as I should have. However, when presenting I was not completely a negative experience. I feel as if I was able to get the points I was making across and provide the group listening with a good enough idea of what the advertisements would be all be it with some problems here and there. There were the areas in where I had not considered with the presentatio...

1) How long will the advertisement take to produce? 2) Why have you chosen a school environment? 3) Why is the advertisement related to stress? 4) How is the key message related to Cadburys? 5) Why have you chosen that target audience? 6) Why have you chosen those mediums for the advertisement? 7) Why have you chosen to schedule the advertisement at those times? 8) Why have you chosen the approach within the advertisement? 9) How do the advertisements have monetary value? 10) Why have you chosen the audience needs?

 

 

What location has been chosen and why? The location in which I have in mind to take the needed photos for the advertisement Chadwell Heath Academy or more specifically one of the many classrooms in which they have at the school to be used. This location would be advisable as due to the fact that the advertisement takes place within a school and environment and the character within the advertisement is a student. This will better sell the idea of what the advertisement is meant to be conveying that having a Cadburys is able to help out. Evaluation of location Creatively This is better than doing it at any other location due to the authenticity the image will have and better give the impression of the message that is being conveyed to the viewers of the advertisement. If the print ad was done in a different location, it would not have the same affect due to the fact the environment done not have the same severity of the situation. If say it was done in say in a park or at a perso...

 

  Cadburys Twirl advert INT – CLASSROOM – DAY   Jingle This is the Radio station brought you for the community by the community with our sponsors Cadburys.   A student is sitting at a desk alone and is working on a paper that they have been given. They attempt to answer the questions however when they do every answer that they are writing the wrong answers. They then see that their answers are wrong, and the word Fail papers onto their work with a couple of "X" on her paper as well. Student What? Fail? How is this? What? The student is about to give up as they are unable to think of why their answers are not going right. The student is about to then pack up accepting the result in which they were given but was stopped by an unexpected voice that came from nowhere.   Narrator What are you doing? Are you giving up.   Student I can’t do it. It is too hard.   Narrator   Do you not remember the saying? Don’t stress out Ge...

The idea I have chosen to use for the advertisement is the third idea in which is referring to the student who is stressing out but then gets a Cadburys bar out and then is no longer stressed out. The reason for why I have chosen this is because it is the most practical out of the three ideas in which I had come up with.  The first idea was going to take place on a beach and the idea behind that is that the weather would be bad until they got the Cadburys out. The problem though with this is that a trip to the beach would be required in order to acquire the needed photos as well as the needed foley sound that would be required for the advertisement ideas. This then means transport would have to be arranged for actors as well as equipment with a budget that simple does not exist therefore it would prove difficult in order to actually achieve this. The needed legal documents would be needed before working on the beach and there may be some misinterpretation with the advertisement. He...

 1) The product I have chosen is the Cadburys product Twirl due to my favouring of the product as well as how it fits with the third idea, I had for the advertising campaign with regard to the slogan. 2) The product had first launched in Dublin Ireland in 1985 and released in the UK two years later. The product has been internationally marketed since the 1990s. 3) I believe that the audience for the product was the general audience due to the simple nature of the packaging as well as the simple taste of the product. The product is not specifically advertised as a product that can be had on the go or to have as a luxury however the product will be able to fit both of the roles. The target audience for the product is much the same as to when it first released being the general audience as they wish to sell the product to as many people as possible. 4) The packaging of the twirl product is simple. The wrapper is a single colour purple and has the name of the product on the front of th...

 SWOT stands for Strengths, Weakness, Opportunities and Threats.