Location Recci

What location has been chosen and why?

The location in which I have in mind to take the needed photos for the advertisement Chadwell Heath Academy or more specifically one of the many classrooms in which they have at the school to be used. This location would be advisable as due to the fact that the advertisement takes place within a school and environment and the character within the advertisement is a student. This will better sell the idea of what the advertisement is meant to be conveying that having a Cadburys is able to help out.

Evaluation of location

Creatively

This is better than doing it at any other location due to the authenticity the image will have and better give the impression of the message that is being conveyed to the viewers of the advertisement. If the print ad was done in a different location, it would not have the same affect due to the fact the environment done not have the same severity of the situation. If say it was done in say in a park or at a person’s home, then it would not have the same impact as they would be doing their work at that they have time to do so. Whereas if it were done at school environment it can better show the severity of the situation the student is in and how the Cadburys is able to help the student out. Hence proving it would be a good location for taking the needed photos for the advertisement from a creative standpoint.

Technically

With regard to why the location is good technically is due to the accessibility that the location has to offer. The location is already accessible to me therefore I am able to have a range of different classrooms in which I would be able to choose from to use for the print advert. The needed permissions would be required before they could be used to create the print advertisement however having a range of different area in which can be chosen from would prove beneficial as well as the offering of alternative solutions in a chosen room is not accessible at a given time. Therefore, the location will be good for its accessibility from a technical standing point.   

Practically

Doing the needed photo takes at Chadwell Heath Academy is a good idea practically as it will mean that we will be able to keep any costs down. Due to already having access to the school the only thing that will be required is the needed permissions to use certain areas for the photo taking within the school. This also means that the needed equipment to take the needed photos will easily be accessible and does not require to be transported to another location as it will already be at the location for the photo taking. Therefore, it would be a good location to take the needed photos for the advertisement from a logistical standpoint.