Person 1 What do you believe are the strengths of the Radio advertisement? Nice catchy line. What do you believe are the weaknesses of the Radio advertisement? Quiet, doesn,t actually mention the chocolate bar. What are your overall thoughts on how the radio advertisement is at appealing viewers with the product of the advertisement? links the bar to energy, concentration pick up. How do you think that the advertisement can be improved to better suit the purpose of appealing people with the product? Mention its a chocolate bar! Person 2 What do you believe are the strengths of the Radio advertisement? That it uses a saying/rhyme that might entice viewers. What do you believe are the weaknesses of the Radio advertisement? That you mumble making it hard for me to hear and making me turn up the volume and sometimes viewers don't want to have to turn the volume up to hear it unless it's something massive and new from Cadbury's ...