Unit 20 and 21

 

What location has been chosen and why? The location in which I have in mind to take the needed photos for the advertisement Chadwell Heath Academy or more specifically one of the many classrooms in which they have at the school to be used. This location would be advisable as due to the fact that the advertisement takes place within a school and environment and the character within the advertisement is a student. This will better sell the idea of what the advertisement is meant to be conveying that having a Cadburys is able to help out. Evaluation of location Creatively This is better than doing it at any other location due to the authenticity the image will have and better give the impression of the message that is being conveyed to the viewers of the advertisement. If the print ad was done in a different location, it would not have the same affect due to the fact the environment done not have the same severity of the situation. If say it was done in say in a park or at a perso...

 

  Cadburys Twirl advert INT – CLASSROOM – DAY   Jingle This is the Radio station brought you for the community by the community with our sponsors Cadburys.   A student is sitting at a desk alone and is working on a paper that they have been given. They attempt to answer the questions however when they do every answer that they are writing the wrong answers. They then see that their answers are wrong, and the word Fail papers onto their work with a couple of "X" on her paper as well. Student What? Fail? How is this? What? The student is about to give up as they are unable to think of why their answers are not going right. The student is about to then pack up accepting the result in which they were given but was stopped by an unexpected voice that came from nowhere.   Narrator What are you doing? Are you giving up.   Student I can’t do it. It is too hard.   Narrator   Do you not remember the saying? Don’t stress out Ge...

The idea I have chosen to use for the advertisement is the third idea in which is referring to the student who is stressing out but then gets a Cadburys bar out and then is no longer stressed out. The reason for why I have chosen this is because it is the most practical out of the three ideas in which I had come up with.  The first idea was going to take place on a beach and the idea behind that is that the weather would be bad until they got the Cadburys out. The problem though with this is that a trip to the beach would be required in order to acquire the needed photos as well as the needed foley sound that would be required for the advertisement ideas. This then means transport would have to be arranged for actors as well as equipment with a budget that simple does not exist therefore it would prove difficult in order to actually achieve this. The needed legal documents would be needed before working on the beach and there may be some misinterpretation with the advertisement. He...

 1) The product I have chosen is the Cadburys product Twirl due to my favouring of the product as well as how it fits with the third idea, I had for the advertising campaign with regard to the slogan. 2) The product had first launched in Dublin Ireland in 1985 and released in the UK two years later. The product has been internationally marketed since the 1990s. 3) I believe that the audience for the product was the general audience due to the simple nature of the packaging as well as the simple taste of the product. The product is not specifically advertised as a product that can be had on the go or to have as a luxury however the product will be able to fit both of the roles. The target audience for the product is much the same as to when it first released being the general audience as they wish to sell the product to as many people as possible. 4) The packaging of the twirl product is simple. The wrapper is a single colour purple and has the name of the product on the front of th...

 SWOT stands for Strengths, Weakness, Opportunities and Threats.