Response to client Brief

Demographics

The audience those who are interested by Choclate and is meant to be appealing for the younger audience with the design of the wrappers and the taste of the product is to be appealing for those interested. To ensure that the audience is appealed with the advertising campaign the necessary items shall be added in order to appeal to the wide target audience. Engaging images in which will be able to catch the eye of the viewer, a design wrapper that is appealing for the audience as well as a piece of text in which is catchy and interesting to the audience upon hearing or seeing the phrase. The advantages to having a target audience such as this is that it will be easy for viewers to see the posters in which are created as there will be placed in public areas in which many of them will be able to see. Another advantage is that with radio many people will be able to hear it due to the large amount of people who would be listening to the radio. A problem that I can foresee with making the media for the advertising campaign is problems with people listening to the content in which is on the radio as younger target audience would not listen and use radio as much. Another problem that I could see is the wrapper design not being as appealing to the wider target audience as well as there being problems with people not being appealed with the text that would be used to advertise the project.    

Conventions

In regard to the conventions in which will be included into the advertising campaign are Foley Sounds, Voice actors, interesting image, Voice over, Logo and Slogan. The interesting image, logo and slogan will be used in the poster for the product that will be used in order to catch the eye of those that see the advertisement and make them interested in the product. With the foley sounds, voice actors and voice over these will be used in the radio advertisement in order to interest the listener and make them desire to have the product through the scenario in which they are listening to.  

Industry requirements

The institution that the campaign is being produced for is Cadbury chocolate. Cadburys chocolate is a British chocolate company in which has been creating chocolate for 200 years and sells a wide variety of different products that appeal to a wide target audience that allows them to have a wide range of customers for the different products in which they have available for the wide target audience in which they have. The advantages for working with Cadburys Choclate are the many benefits in which they have to offer for people as well as already being a well-known brand making it easy to advertise. The disadvantages for working with Cadburys Choclate is a history of previous products in which needed to be recalled due not meeting the correct standard in which Cadbury's had as well as some problems with rights. Some regulatory issues in which would need to be considered are having the needed documents in which provides use with the needed permissions in order to advertise within certain areas as well as having the needed legal documents in order to have permissions from people involved that gives the needed permissions and rights. The institutional information in which the text should include is the company that are advertising the product as well as the needed information as to provide viewers the necessary ideas as to where they can further find information regarding the product being advertised.  

Medium

In regard to the medium in which we will be working in for advertising campaign this will be in the form of posters as well as that of radio. The type of text in which the advertisement is print with the poster in which is being made as well as radio for the radio advertisement which will provide information for the viewers to use as well as a scenario in order to convince the listeners of the product. The genre in which the text may best fit into is that of comedy as it will be engaging for the audience to see and or listen to in which will convince them as to use the product in which we will be selling to them.