U20 Task1 P1

What is an advert? 

An advert is a brief piece of media that provides information regarding a product to a potential client in a manner that is engaging in order to grab their attention.

What is an advertising campaign?

An advertising campaign is where multiple adverts are created for a product in order to best promote the product for potential clients in various ways as to allow for a wider target audience to have knowledge of the product as well as the campaign.

What different mediums can adverts appear in?

Adverts can appear in many mediums in order to promote their products due to the different formats of media that exist. Adverts are able to be in video format, so they are able to appear on tv channels or at movie theatres so they may promote their product via these channels. Adverts are also able to take the form of images which can appear on social media channels that exist such as Facebook. Other forms for advertisement can be over the radio which uses audio in order to promote the media product and some more traditional means such as on newspapers or billboards. These various mediums will still deliver the same message just do so in different ways.  

What is the main purpose of an advert?

The main purpose of an advert is to provide information regarding a product that exists but to do so in a way that is engaging to potential clients in which they will actually take in the information that is being provided to them and be interested in the product.

YouTube Tv advert why is it good?

Chosen Tv advert: Snickers Mr Bean 

The Mr Bean Snickers Tv advert is good as it is engaging for the audience to watch. The audience will be engaged with the action style sequence in which is happening within the advertisement and would be interested as to what its related to and want to continue watching. The main focus with the advertisement is Mr Bean who allows the target audience to be wider. This is because Mr Bean is known for his comedic actions not his speaking meaning that there would be a larger target audience in which the advert can appeal to as well as engage because of his well-known comedic actions which is a great contrast from the setting he is in.